I'll start on Monday.
The diet that starts strong on Monday and ends by Wednesday, at the first happy hour or the first busy day.
On the App Store · for iPhone
Losing weight is closing the day.
No fad diets, no weighing your rice, no starting over every Monday. You do three things a day and Bora does the rest: it counts calories from a photo, builds your workout and adjusts your plan on its own.
- Your plan in 3 minutes
- Cancel anytime
- Billed by Apple
It understands what you actually eat
Sound familiar?
You don't need another diet. You need one that makes it past week 3.
How much does this rice weigh?
The app that makes you weigh, search and add up every bite. Nobody keeps that up for two weeks, and with good reason.
It's not working.
The scale that stalls in week three, right when you were doing everything right. That's where almost everyone quits.
Bora.
It was never about willpower. It was the method. Bora was designed around each of those three moments, so you make it to week 4, then week 8, then your goal.
The Bora method
Three things a day. That's it.
You'll never wake up wondering what to do again. It's always the same three. Do all three, the day closes, your streak grows and a gift arrives.
- 1,388kcalEat within your dayYour budget, calculated from your weight, height, age and routine. Never below the safety floor.
- 10minutesMove your bodyThat's where it starts, on purpose. It rises slowly up to 30. A big goal in week one is the number one reason people quit.
- 11glassesDrink waterYour amount, capped at 12 glasses. Nobody gives up before trying.
0/3
Today's three
Tap each one. That's how it works in the app.
🎁
Day closed! Today's gift is here.
The app asks for less in the first days. All three kick in from day four.
Inside the app
Everything that used to be work, Bora does for you.
Snap the photo. We do the math.
The AI recognizes each food, estimates the portion and shows the calories. Ate more or less? Adjust with one tap and log it.
✓
Chicken stroganoff, white rice and mushrooms: 513 kcal, item by item, for you to check before saving.
- Prefer typing? Search the catalog, tap your recent meals or repeat yesterday.
- The photo isn't stored. It's analyzed and discarded.
A coach in your pocket, 24 hours a day.
11 p.m. and heading for the fridge? Send a message. Your coach knows your plan, your aches and your goal, and answers by name, by text or voice.
💪
"My knee hurts, what workout can I do today?" The coach removes the exercises that strain the knee and the jumping ones.
- A new plan every week, based on your weigh-ins and how last week went.
- The math stays with the app. The AI guides, it doesn't make up diets.
At home or at the gym. Your size.
Each day's workout is built from what you told us: where you train, your experience, free days and aches. Every exercise is animated so you get the move right.
⏱
22 minutes in the living room, no equipment. A circuit of 40 seconds of exercise and 20 of rest.
- 76 exercises, with female and male versions.
- Starts light and grows with you.
The plan that corrects itself.
You weigh in once a week. The curve compares what was promised with what happened and, if your pace drifts, the app adjusts your budget and tells you why.
↺
Losing too slowly? It trims a little. Too fast? It gives calories back, because losing fast costs muscle and the weight returns.
Craving hit? Press SOS.
It asks whether it's hunger or a craving, shows what it costs your day and offers swaps that kill the craving, plus a 2-minute plan to ride out the wave.
🍫
2 brigadeiros = 220 kcal. 37% of what's left today, or 56 minutes of walking. Once you see the math, the craving loses its grip.
A day with Bora
Five minutes a day. Spread out.
Bora fits into the day you already have. It reminds you at the right time, by name, about what's missing.
💧
"Start with water."
One glass now already gets the morning going. One tap and it's logged.
📸
Lunch photo
640 kcal logged in seconds. 748 left for the rest of the day.
🆘
Sugar craving
SOS shows the math and offers a swap: two squares of 70% dark chocolate, 60 kcal.
🏃
22-minute living room workout
No equipment, with every move animated on screen.
✓
3 of 3. Day closed.
Your streak hits 13 days and today's gift opens. More tomorrow.
Illustrative example of a day of use.
What to expect
We warn you before the scale scares you.
Every week the plan tells you what changes and what to expect from your body. Knowing ahead is what keeps you going on the days most people quit.
Week 1It may go up.
That's water, not fat. New food and new workouts hold fluid in the first days.
Week 2It drops.
Your body adjusts, the water leaves and the first result shows up.
Week 3It stalls.
This is where almost everyone quits. You'll know it's normal and keep going.
Week 4 and onOne theme a week.
Eating out, weekends, sleep, protein. Twelve themes, no repeats.
Lose weight together
Diets don't die at the gym. They die in the kitchen.
The people you live with decide half of your result. In Bora they play on your team, with no competition and no one's weight on display.
- A six-letter code. You create the group and share it by text or WhatsApp.
- Nobody sees your weight. Showing how much you've lost is a switch that starts off.
- The nudge says what's missing: "Just your water left to close the day."
- Family plan: up to 6 people in your Apple Family Sharing, on one subscription.
Your group today3 of 4 closed
- 🙂You6-day streak🍴🏃💧
- 💪Mark11-day streak🍴🏃💧
- 🌻Bea4-day streak🍴🏃💧
- 🎩Grandpa Joewater missing
Example of how a group looks in the app. Tap "nudge".
Compare
Everything you'd piece together from four places, in one app.
| Fad diet | Calorie counter app | Trainer + dietitian | Bora | |
|---|---|---|---|---|
| Tells you what to do today | — | — | at the appointment | ✓ |
| Calories from a plate photo | — | some | — | ✓ |
| Workout built for you | — | — | ✓ | ✓ |
| Plan that adjusts every week | — | — | at follow-up | ✓ |
| Someone to talk to at 11 p.m. | — | — | — | ✓ |
| Family on the same team | — | — | — | ✓ |
| What it costs | another restart | subscription + your time | hundreds a month | one subscription |
Plans
One subscription. The whole app.
Every plan includes everything: plate photo, AI coach, guided workouts, SOS and groups. You subscribe inside the app, with your Apple account.
Monthly
to try the method
1 month
price in your currency on the App Store
- Full app
- Cancel anytime
6 months
time to reach your goal
6 months
price in your currency on the App Store
- Full app
- Six months to reach your goal
- Cancel anytime
Annual
to change for good
12 months
price in your currency on the App Store
- Full app
- A whole year of guidance
- Cancel anytime
Every plan comes as Solo (just you) or Family (up to 6 people in your Apple Family Sharing). Prices are shown in your local currency in the app and on the App Store. The subscription is charged to your Apple account and renews automatically unless cancelled at least 24 hours before the end of the period. Manage or cancel in Settings › your name › Subscriptions.
Blog
Worth reading before you start.
Scale
The scale stalled in week three? What's happening and what to do
You did everything right and the number stopped. Why that's expected, how to tell a real plateau from a pause, and three things that get the scale moving again.
Read →CaloriesCalorie deficit: how to calculate yours without going hungry
The step-by-step math dietitians use: resting energy, activity level, a safe deficit and the floor you should never go below.
Read →LoggingDoes counting calories from a photo work? How to take the right shot
Why logging what you eat is the habit that helps weight loss most, and how a plate photo removes the hassle without losing accuracy.
Read →Questions
Before you start.
I've tried everything. Why would this be different?
Because Bora doesn't rely on willpower or fad diets. It does the math for you, tells you what to do today, starts light and warns you before the moments most people quit, like week 3. The pace is sustainable: about half a kilo (one pound) a week.
Will I have to count every calorie?
Not like a spreadsheet. Snap a photo, pick from the catalog, repeat yesterday or tap your recent meals. It takes seconds.
Will I go hungry?
No. Your budget never goes below the safety floor (1,200 kcal for women and 1,500 for men), even if your goal asks for more. And if you're losing too fast, the app gives calories back.
Do I need a gym?
No. You tell us where you train, and each day's workout is made for home, with no equipment, or for the gym.
Is my plate photo stored?
No. It travels over an encrypted connection, is analyzed to estimate foods and calories and is discarded. The result only goes into your log if you confirm it.
How does the AI coach work?
It reads your week's summary, writes next week's plan and answers in the chat anytime, by text or voice. What you write is sent to OpenAI only to generate the reply. It doesn't replace a doctor or dietitian.
How do I add my family?
Subscribe to Family: everyone in your Apple Family Sharing opens Bora already unlocked (if not, tap "Restore purchases"). Then create a group in the Progress tab and share the six-letter code.
Will my family see my weight?
Not unless you want them to. The group sees whether you closed the day. The "Show how much I've already lost" switch starts off.
Is there an Android version?
For now Bora is iPhone only.
Which languages does it speak?
Thirteen: English, Portuguese, Spanish, French, German, Italian, Dutch, Polish, Turkish, Japanese, Korean, Chinese and Hindi. The app and the coach follow your iPhone's language.
How do I cancel or delete my account?
Cancel anytime in Settings › your name › Subscriptions on your iPhone. To delete everything, use "Delete my account" in the app's Profile: your data is removed from our server.
Three months from now, you'll wish you had started today.
Answer a few questions, see the date you'll reach your goal and close your first day today.
Download on theApp StoreAbout health: Bora is a support and motivation tool, not a treatment. It doesn't replace a doctor or dietitian and isn't intended for pregnant women, people under 18 or anyone under treatment that requires a controlled diet. If in doubt, talk to a health professional before you start.
Need help?
Talk to us. We answer.
